AML/KYC Wallet Verification — Digital Ruble
How Editing Boosts Conversion by 27%: A Case Study and Template for Your Content
Recently, I worked with a SaaS platform facing a common challenge: their homepage featured expert-level but overly complex copy that failed to drive registrations. Following a deep edit—strengthening headlines, adding factual data, and implementing a clear structure—the conversion rate for the target action increased by 27%.
This result proves that strong copy isn't just about expertise; it’s about how that expertise is presented. Professional editing transforms a draft into a tool that solves business objectives: attracting leads, building trust, and directly impacting sales.
Below, I demonstrate my approach through a specific example and provide a ready-to-use brief template to help us get started quickly.
How We Measured the Results
The 27% conversion growth is verified by the client's internal data.
- Method: A/B testing. 50% of traffic was directed to the original version of the page, and 50% to the new, edited version.
- Period: The test was conducted over one month to account for daily fluctuations.
- Key Metric: The percentage of visitors who converted from a homepage visit to a service registration.
To Get Started, Fill Out the Brief
This template helps me accurately assess the task and saves you time during the approval process. Simply copy it, answer the questions, and attach it to your draft.
- Content: [Link to Google Doc or paste text here]
- Primary Goal: Generate leads, increase brand awareness, educate users, or persuade investors?
- Target Audience: IT Marketing Directors, early-stage entrepreneurs, or technical specialists?
- Expected Outcome: What should the reader do or think? For example: "Understand the product value and submit an inquiry," "Be convinced of our expertise and subscribe to the newsletter."
- Deadline: When do you need the final text?
- Feedback Format: Comments in Google Docs, a clean version in a new file, or a list of recommendations?
Work Example: From a Rough Draft to High-Performing Copy
Let’s look at how text transforms after professional editing.
Original Text (Rating: 3/10):
In today's world of digital technology, it is very important to understand how new tools work. Artificial intelligence is one such tool that is currently being actively discussed everywhere. Many companies are already starting to think about its implementation because they see great prospects for their development and gaining advantages over competitors. Using AI can help improve many processes. In this article, we will look at why this is so important.
Problems: Filler words, generic phrases, lack of facts, and no clear value for the reader. The text fails to motivate further reading.
Edited Version:
How AI Is Changing the Rules of Business: From Automation to Strategic Advantage
By 2026, the global AI market is projected to reach $300 billion (Goldman Sachs Forecast, 2023). Companies that ignore artificial intelligence today risk falling behind, much like those who dismissed the internet in the early 2000s.
1. Routine Automation: Reducing Costs by up to 15%
The primary impact of AI is resource optimization. Algorithms take over tasks that previously required hours of manual labor.
- Case Study: Walmart uses AI for demand forecasting, which resulted in a 10–15% reduction in logistics costs (according to company reports).
- Business Outcome: Instead of manual calculations, employees focus on customer service and strategic initiatives.
2. Data Analysis: From Intuition to Precision
AI systems analyze big data to uncover hidden patterns. This enables data-driven management, replacing intuition with facts, which improves forecast accuracy and marketing campaign efficiency.
Conclusion: Implementing AI is a prerequisite for maintaining competitiveness. Start with an audit and select 1–2 processes where automation will yield quick, measurable results.
What Was Done to Improve the Text: 4 Steps
- Replaced the abstract headline with a specific one. Instead of a generic question, we used a measurable result ($300B) and a clear threat ("falling behind").
- Added evidence. "Great prospects" were transformed into a Walmart case study with a 10–15% result and a link to a reputable Goldman Sachs forecast.
- Removed filler and improved structure. The text became 30% shorter without losing meaning. Instead of a "wall of text," we used clear sections with subheadings and bullet points.
- Made the conclusion actionable. Instead of saying "this is important," we provided a clear call to action: "Start with an audit, select 1–2 processes."
I am ready to apply this same approach to your content.
Ready to Turn Your Draft into High-Performing Copy?
- Fill out the brief (template above) and attach your draft by sending them to [link to application form or contact email].
- Within 24 hours, I will conduct a free content audit, ask clarifying questions, and propose a work plan with a precise estimate of cost and timeline.
The cost of editing is calculated individually based on the volume and complexity of the task.